Social Media Manager

Job Summary

As a Social Media Manager, you’ll shape how audiences experience the brand across social media platforms. You’ll plan and create engaging content, manage publishing and community interactions, and use performance insights to strengthen digital marketing efforts. Your work will connect brand storytelling with audience needs while supporting consistent, effective communication.

Responsibilities

• Develop social media marketing plans and calendars; create, write, proofread, and publish platform-ready content, including graphics, photography, and video.
• Manage social media communication and relationship management, using social listening to identify audience questions, trends, and public relations needs.
• Apply branding guidelines and tools such as Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, and video editing tools to produce and refine content.
• Coordinate scheduling and campaigns with Hootsuite or Buffer, including Facebook Advertising where appropriate.
• Track social media analytics, web analytics, and marketing online analytics with Google Analytics; monitor digital marketing performance and use findings to improve content and campaigns. Your impact: Clear, timely content and responsive community management help audiences find useful information and build stronger connections with the brand.

Skills

• Essential: Experience in social media management, social media content creation, content creation, content writing, and social media content marketing.
• Essential: Familiarity with social media platforms, social media analytics, marketing analytics, media performance analytics, and digital marketing performance monitoring.
• Working knowledge of SEO (search engine optimization) and keyword research; ability to interpret data and turn insights into practical improvements.
• Preferred: Experience with Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Hootsuite, Buffer, Google Analytics, Facebook Advertising, graphic design, photography, and video editing.
• Strong communication, proofreading, public relations, and relationship management skills; familiarity with digital marketing and media editing tools.

Pay: $500.00 - $1,000.00 per month

Work Location: Hybrid remote in Houston, TX 77092