Part Time Social Media Manager & Paid Ads Marketer

Company Description

Macarooz is a small and rapidly growing bakery producing macarons and a unique version of a cake pop, the Mac Pop (made with macarons). The company is based in Cypress, TX (suburb of Houston) and is growing dramatically in size, geographic presence, and sales channels. You can see more at [website].

The Position

We are seeking a creative, results-driven, part-time marketer to own our social media and Meta (Facebook & Instagram) advertising. As we continue to expand rapidly, we're looking for someone who can turn social media into a consistent source of sales by planning campaigns, producing eye-catching creatives, and running ads that convert.

In this role, you'll plan and launch sales campaigns around product launches, promotions, and seasonal moments, create the content that brings them to life, and manage our Meta ad spend to get the best possible return. Success in this position is measured by the revenue your campaigns generate, so you'll need to be as comfortable digging into ad performance data as you are designing a scroll-stopping post. The hours are flexible.

• Plan and run revenue-focused sales campaigns aligned with our sales goals, product launches, and seasonal promotions
• Set up, manage, and optimize Meta ad campaigns within an agreed monthly budget, including audience targeting, retargeting, and A/B testing
• Produce ad creatives and social content, including photos, graphics, carousels, and short-form video, plus the copy and captions that go with them
• Plan and publish organic content across our social channels, and engage with our community through comments and messages
• Track and report on campaign results, including ad spend, return on ad spend (ROAS), and revenue generated, and recommend where to invest next
• Stay on top of social media trends and competitor activity to bring fresh campaign ideas

Qualifications

• 2+ years of hands-on experience running Meta ads, with a track record of campaigns that drove measurable sales
• Strong creative skills with tools such as Canva, Adobe, or CapCut, including short-form video
• Excellent copywriting skills and a strong eye for brand consistency
• Comfortable analyzing performance data and making budget decisions based on results
• Self-motivated and organized, able to plan and deliver independently on a flexible schedule
• Food, bakery, retail, or e-commerce experience is a plus
• Please include a portfolio of ad creatives or social content and one or two campaign examples with results

Pay: From $18.00 per hour

Experience

* B2B sales: 5 years (Preferred)

Work Location: Hybrid remote in Cypress, TX 77433