Social Media Coordinator

Job Summary

We are seeking a dynamic and energetic Social Media Coordinator to elevate our brand’s online presence across various digital platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to ensure our messaging resonates with our target audience. Your creativity and strategic thinking will help us build meaningful relationships with our community, boost brand awareness, and drive digital marketing success. This paid position offers an exciting opportunity to shape our social media voice and contribute to innovative marketing initiatives.

Duties

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement and followers.
• Create compelling content including posts, graphics, videos, and blogs that reflect our brand voice and appeal to diverse audiences.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights about audience sentiment, trending topics, and competitor activity.
• Optimize content for SEO by incorporating relevant keywords and hashtags to improve visibility in search results.
• Analyze media performance data using analytics tools like Google Analytics and social media insights to refine campaigns and report on key metrics.
• Collaborate with the marketing team on paid advertising campaigns such as Facebook Ads to maximize reach and ROI.
• Engage with followers by responding promptly to comments, messages, and reviews to foster positive relationships.
• Coordinate with graphic designers and photographers to produce high-quality visual content that aligns with branding standards.
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media management.

Skills

* Strong knowledge of social media management platforms includin...