SEO Generalist

About Lovingly Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.

We’re building systems, not one-off campaigns — and we use AI as a core part of how we operate, not as a buzzword.

Role Summary We’re looking for an SEO Generalist who can own how Lovingly — and our florist partners — show up across search:

• Local (maps, packs, listings)
• Web (partner sites + lovingly.com)
• Emerging AI assistants and answer engines

This is not a narrow “SEO specialist” role focused on one site or one channel. You’ll define standards, drive execution through others, and personally ship work that moves the numbers.

You won’t be fighting to convince people SEO matters. You’ll be designing and running the system that proves it.

Requirements

What You’ll OwnOutcomes

* Organic visibility and traffic growth for: * + Priority partner florist sites + lovingly.com + Local search surfaces (GMB/GBP, maps, local packs) * SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys * Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards

* Create and maintain the SEO playbook for: * + Partner sites + lovingly.com + Local search (GBP, listings, basic citations) * Define non-negotiable standards for: * + On-page elements (titles, meta, headings, content blocks) + Technical basics (indexation, redirects, robots, sitemaps) + Tracking and analytics tied to SEO initiatives

Routing & Delegation

You’ll direct (not manage) SEO work done by:

• Digital Marketing Specialists
• + Landing pages, metadata, content updates, basic technical hygiene
• Online Business Coaches
• + Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversation...