SEO Content Specialist

Awayday is seeking a SEO Content Specialist who owns the execution, quality control, and operational management of Awayday’s website content strategy. This role manages freelance writers, supports scalable content systems, contributes to landing page and blog development as needed, supports search engine optimization, and monitors performance to drive measurable organic growth.

While organic search is a primary focus, this role also supports broader marketing performance by strengthening landing page quality, improving engagement, and enhancing conversion-driven content across channels.

The SEO Content Specialist is responsible for the day-to-day execution of the website content strategy for Awayday Brands across the US. This role manages content production, oversees freelance writers, and ensures all content is published, optimized, and aligned with SEO and brand standards.

Working under the direction of the SEO Manager, the SEO Content Specialist oversees freelance writers, supports scalable content systems, contributes to landing page and blog development as needed, supports search engine optimization, and monitors performance to drive measurable organic growth. This role is highly execution-focused, with an emphasis on organization, quality control, and consistency.

Key Responsibilities

Content Production & Writer Management (~40%)

• Develop content calendars.
• Manage freelance writers and content contributors.
• Develop detailed content briefs aligned with SEO strategy and business priorities.
• Perform QA review to ensure brand voice alignment, SEO compliance, formatting consistency, and internal linking standards.
• Provide structured feedback to improve writer performance and output quality.
• Write blog content, landing pages, and promotional pages as needed.
• Support landing page development in collaboration with the Website Operations Manager.
• Create and refine templates for blogs, landing pages, hub pages, and promotiona...