SEO & AI Search Specialist

SEO & AI Search Specialist (Contract)

Senior Process Lead

Location: Remote

Role Overview

Infosys BPM is seeking a highly skilled and experienced SEO & AI Search Specialist for a contract position. This role is crucial for enhancing our online visibility and ensuring our content ranks effectively in both traditional organic search and emerging AI-powered search experiences across various solution areas. The ideal candidate will be a strategic thinker with a deep understanding of SEO principles and a forward-looking perspective on AI search capabilities.

Key Responsibilities

• Keyword and Prompt Research: Conduct comprehensive keyword research for organic search and develop effective prompts for AI search engines, identifying opportunities to improve content discoverability.
• Search Strategy Development: Define and refine overarching SEO and AI search strategies aligned with business objectives and target audiences for specific solution areas.
• Content Review and Optimization: Audit existing content and review new content for adherence to SEO and AI search best practices, providing actionable recommendations for improvement.
• Metrics and Analytics: Track, analyze, and report on key SEO and AI search performance metrics, including rankings, traffic, engagement, and conversion rates along with key mentions, citations, sentiment and SOV with LLM’s.
• Content Recommendations: Propose specific edits to existing web pages and recommend the creation of new content to enhance organic search rankings and AI search visibility and citations.
• Citation Management: Oversee and manage citations and online listings to ensure accuracy and consistency across platforms.
• Stakeholder Collaboration: Work closely with multiple internal stakeholders, including marketing, product, and content teams, to integrate SEO and AI search strategies into their initiatives.
• Task Management and Workflow: Assign tasks to team members, review draft content, and manage the conten...