SEO/AEO Strategist

SEO/AEO Strategist

As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion.

Responsibilities

### Organic Search Strategy & Ownership

• Own uShip's organic search program across all commodity verticals
• Develop and maintain keyword strategy and on-page optimization priorities
• Align SEO efforts with business objectives and communicate organic performance to marketing leadership
• Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis
• Maintain and evolve keyword tracking and reporting infrastructure

Technical SEO

• Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps
• Partner with engineering and product teams to implement technical SEO recommendations
• Manage internal linking architecture and site structure improvements
• Monitor Core Web Vitals and page speed performance in coordination with product team
• Ensure proper SEO handling of URL changes, site migrations, and new page launches

### SEO Content & On-Page Strategy

• Lead keyword research and content briefing for SEO-strategic content
• Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
• Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
• Refine and maintain content hub and pillar page architecture across high-value verticals

### Analytics & Reporting

• Deliver regular SEO performance reports
• Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
• Orga...