Senior Specialist, Performance Ad Copywriter

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

SHRM is seeking a strategic and creative Senior Performance Ad Copywriter to join our growing in-house marketing team. In this role, you will develop high-impact messaging that drives engagement, conversion, and measurable business results across digital channels including display ads, email, SMS, and web experiences.

This position is ideal for a copywriter who combines creativity with data-driven thinking and enjoys testing, optimizing, and evolving messaging strategies based on audience behavior and campaign performance. You will partner closely with marketing, creative, product, and brand teams to write for compelling campaigns that connect with professionals and business leaders worldwide.

Your work will help HR professionals discover solutions, resources, and experiences that improve workplaces and support employees globally.

What You’ll Do

Performance Marketing & Campaign Development

• Write short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences.
• Develop ad copy tailored to various stages of the customer journey and buyer intent.
• Create concise, audience-centered copy that drives engagement, lead generation, and revenue growth.
• Succinctly translate complex products, services, and solutions into clear, relatable business value.

Optimization & Strategy

• Continuously test, optimize, and refine copy using campaign performance data and A/B testing insights.
• Collaborate with marketing stakeholders to improve campaign performance an...