Marketing Manager

Marketing Manager (Digital Marketing, Social Media & Brand Strategy)

Prolase Medispa | Northern Virginia

Up to $85,000 Annually (Base Salary + Performance Bonus)

Job Overview

Prolase Medispa is seeking an experienced Marketing Manager / Digital Marketing Manager / Social Media Manager / Content Marketing Manager to lead all marketing strategy and execution across three medical spa locations in Northern Virginia.

This role is responsible for full-cycle marketing management including social media marketing, content creation, digital marketing strategy, SEO, website management, paid advertising (Meta & Google Ads), lead generation, email marketing, SMS marketing, brand management, reputation management, analytics, and campaign performance tracking.

The Marketing Manager will serve as the primary steward of the Prolase Medispa brand and ensure all marketing efforts directly support lead generation, client acquisition, retention, membership growth, and revenue performance.

This is a full-time, in-office position only.

• No remote work
• No hybrid schedule
• Must be available on-site across Falls Church, Fairfax, and Sterling locations
• Must be able to travel between locations for content creation, events, and marketing support

Ideal Candidate Profile

We are seeking a well-rounded digital marketer with experience in both:

1. Content + Social Media Marketing

• Social media strategy and management (Instagram, Facebook, TikTok, LinkedIn)
• Content creation (video, photography, reels, graphics, captions)
• Content planning and monthly content calendars
• Engagement management and community interaction
• Brand storytelling and visual content creation

AND 2. Full-Stack Digital Marketing

• Marketing strategy and campaign development
• SEO (Search Engine Optimization) and local SEO
• Website management (WordPress or similar CMS)
• Paid advertising (Meta Ads, Google Ads, PPC campaigns)
• Lead generation and conversion tracki...