Senior Specialist, Digital Marketing

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Senior Specialist, Digital Marketing is a versatile, hands-on marketer responsible for planning, executing, and optimizing integrated digital marketing programs across web, email, search, social, display, and marketing automation channels in support of SHRM’s B2B2C growth objectives. This role combines performance marketing expertise with strong marketing fundamentals, requiring the ability to execute sophisticated multi-channel campaigns while developing compelling, audience-focused content that drives engagement and business results.

Serving as a trusted marketing partner to internal business units (e.g. CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), the Senior Specialist translates business objectives into strategic marketing plans, creative briefs, and integrated campaigns with minimal direction. Success in this role requires a comprehensive understanding of the marketing lifecycle—from audience identification and positioning through execution, performance measurement, and continuous optimization.

Responsibilities

Digital Campaign Execution & Optimization

• Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels in support of membership, certification, events, and enterprise business objectives.
• Build, test, deploy, and optimize campaign assets within enterprise marketing automation platforms and SHRM's marketing technology ecosystem (Adobe, Marketo, Salesforce).
• Design and...