Senior Solution Marketing Manager - Healthcare

Overview: Senior Solution Marketing Manager =====================================

Location

Remote Work Model: Remote

About the Role

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The Senior Solution Marketing Manager is responsible for developing and engaging internal and external audiences about the value of Hyland's offerings in their assigned industry to build reputation and drive demand. This role serves as a key industry subject matter expert, partnering cross-functionally to define market opportunities, shape go-to-market strategy, and deliver compelling content and messaging that accelerates pipeline and supports sales success.

Here's What You'll Do

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• Act as an industry subject matter expert; define the market opportunity for assigned industries and participate in go-to-market planning with key stakeholders to define, support, and grow the portfolio of offerings by monitoring industry trends
• Build positioning, messaging, and content architecture for a defined list of solutions within the assigned industry; direct the creation of content in industry vernacular focused on buyer roles to support inbound and outbound marketing efforts and sales enablement needs
• Understand target buyer needs, define buyer personas, and refine specific audiences through targeting and segmentation; understand the competitive landscape to identify growth opportunities and risks and effectively position against competitive offerings
• Interface with all levels of organizations — including external customers, executive management, partners, media, and analysts — demo industry solutions, and speak at relevant conferences, analyst engagements, and media sources
• Manage assigned budget and make recommendations to optimize marketing spend; work collaboratively with partners across marketing, sales, product, and services to actively participate in go-to-market strategy development and execution; identify and secure key customer testimonials for external...