Senior SEO Specialist

OVERVIEW

We are a full-service digital marketing and engineering agency looking for an experienced, hands-on Senior SEO Specialist to own SEO delivery across a portfolio of B2B, lead-generation, e-commerce, and local clients.

This is an ongoing contractor role that combines strategy, execution, reporting, and client communication. We need someone who can set direction, do the work, communicate clearly, and collaborate with our internal content and development teams.

You will be expected to personally perform audits, research, technical recommendations, on-page updates, content briefs, reporting, and client-facing communication as needed.

The right person has strong technical SEO judgment, lead-generation experience, and the ability to manage multiple accounts without heavy oversight.

RESPONSIBILITIES

You will own SEO execution across assigned accounts, including:

• Technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, schema, redirects, canonicals, sitemap issues, and other technical blockers
• Keyword research, search-intent mapping, and competitor analysis using Ahrefs and SEMrush
• On-page SEO recommendations and implementation, including titles, H1s, metadata, internal linking, content structure, and optimization opportunities
• Content briefs and outlines using query networks, entities, SERP analysis, TF-IDF/N-gram insights where appropriate, and clear direction for writers
• GEO / AI-search optimization for AI Overviews, answer engines, and search visibility beyond traditional rankings
• Local SEO support, including Google Business Profile optimization, posts, reporting, and geo-location tracking through BrightLocal or similar tools
• Backlink profile monitoring, linkbuilding coordination when needed, and toxic backlink review/disavow recommendations
• GA4, Google Search Console, Microsoft Clarity, and rank-tracking review
• Monthly client reporting covering rankings, traffic, conversions, op...