Senior SEO Specialist

About us

Karsh Hagan Madden is an independent marketing agency formed through the strategic partnership of Karsh Hagan and Madden Media. By blending bold creative storytelling with high-performing media, PR, GEO, and data-driven strategy, the agency helps ambitious brands close the gap between how they are seen and how they are felt-building genuine connections through moments that move people, brands, and places forward.

About you

You have a deep understanding of technical and strategic SEO, with the ability to lead comprehensive audits that drive meaningful results. You're highly organized, capable of managing multiple projects simultaneously while prioritizing tasks effectively to meet deadlines.

About the job

In this role, you will independently develop strategic SEO and GEO (Generative Engine Optimization) plans that drive measurable results. You'll translate complex data into actionable, high-level insights and collaborate regularly across teams to ensure our brand and clients are positioned as the authoritative answers within both traditional search engines and emerging AI answer engines. With a strong focus on quality and reliability, you consistently deliver work on time while clearly communicating your findings and recommendations to both internal stakeholders and client teams.

What you'll do

• Lead technical SEOGEO audits: Implement on-site optimizations, structural schema adjustments, and technical configurations (e.g., managing robots.txt and server-side rendering) to ensure content is fully accessible and extractable for AI crawlers. Website CMS frequently used are WordPress and Drupal.
• Optimize content for AI: Partner with content teams to structure data using answer-first formats, conversational Q&A blocks, expert attributions, and deeply researched statistics that optimize for Retrieval-Augmented Generation (RAG) models.
• Use advanced tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console,...