Senior Marketing Manager

Henry Holt & Co., an imprint of Macmillan with a 160-year history, is seeking a Senior Marketing Manager to work on titles spanning upmarket commercial fiction, literary debut, award-winning serious nonfiction, prescriptive nonfiction, and memoir.

Reporting to the Senior Marketing Director, the Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing title marketing campaigns, building Holt platforms and audience reach, and supporting key imprint initiatives to drive book discovery and sales. The ideal candidate will be strategic, creative, and collaborative and must possess strong presentation, prioritization, attention to detail, and problem-solving skills.

What You'll Do

• Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year to increase reader buzz and sales
• Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and preorders
• Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
• Track expenses and manage budgets for assigned titles and projects
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach/mailings and giveaways
• Attend and contribute to regular marketing, sales, title-specific, library and academic marketing, and seasonal positioning meetings
• Contribute to the content strategy and growth of Holt’s newsletter, influencer program, and social platforms, with support in creating, scheduling, and publishing promotional content as needed
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Collaborate with marketing colleagues as a co-marketer on shared assignments and act as a peer mentor to junior staff and seasonal marketing intern
• Lend su...