Senior Manager, Social Media

Position Summary

The Senior Manager, Social Media is responsible for defining and driving social media strategy across Harvest Snaps (HS) and the Legacy Portfolio. Reporting into the Marketing VP, this role owns the full scope of social: from setting the strategic vision to ensuring flawless execution through agency partners, freelancers, and content creators. The ideal candidate is a culturally attuned strategist who can think at the brand level, inspire external partners, and roll up their sleeves when needed to shape content direction. This person will build brands that are genuinely present in culture, earn consumer attention, and drive measurable business results.

Key Responsibilities

Agency & Partner Leadership

Serve as the day-to-day lead for external social media agencies — setting direction, managing deliverables, and holding partners accountable to strategy and KPIs.

Identify, onboard, and manage freelance content creators and small production partners to supplement agency output for HS and Legacy brands.

Define clear scopes of work, creative briefs, and performance expectations for all agency and partner relationships.

Manage agency budgets, timelines, and retainer structures; escalate risks and proactively course-correct.

Champion integration between social, brand, and creative agency workstreams to ensure cohesion across campaigns.

Social Media Strategy

Own and evolve the annual social media strategy for Harvest Snaps and the Legacy Portfolio, aligned to brand objectives and business priorities.

Establish channel-specific strategies across Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms — with a clear rationale for where and how each brand shows up.

Continuously monitor cultural, consumer, and platform trends to identify opportunities that keep both portfolios relevant and differentiated.

Content Strategy & Production Oversight...