Senior Manager, Patient Marketer Hematology

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Job Description

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About the role

Join Takeda as a Senior Manager, Patient Marketer Hematology out of our Cambridge, MA office. You are responsible for leading, maintaining and measuring a range of programs that deliver on brand and unbranded strategic imperatives for Takeda’s Von Willebrand’s Disease (VWD) treatment. We expect you to find and recommend solutions that will place our promotional messages with patient audiences in an innovative way. You will lead consumer marketing and branded and unbranded patient education initiatives for Takeda’s VWD treatment. The key remit of this marketer is aligning Hematology franchise strategy to patient messaging, marketing tools and education programs that are fit for purpose to support the VWD community and collaborating with the field to support and manage patient engagement activities across the U.S. As an important member of the patient marketing team, you will lead patient/consumer strategy and execution for Takeda’s VWD treatment.

How you will contribute

• Innovate and evaluate patient marketing strategic opportunities and capabilities that support strategic imperatives for Takeda’s VWD treatment in branded and unbranded channels.
• Daily lead in the implementation of patient promotional materials, messaging, and programming, partnering with multiple external agencies and internal stakeholders.
• Work closely with the cross functional stakeholders including HCP Marketing, Community Education Specialists (CES), Digital /Omnichannel function, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intell...