Manager, Patient and HCP Marketer Hematology portfolio

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Job Description

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About the role

Join Takeda as a Manager, Patient and HCP Marketer Hematology portfolio out of our Cambridge, MA office. You will foster an innovative mindset to effectively manage strategic marketing initiatives across the Hematology portfolio and contribute to key business priorities across the franchise. This includes managing patient-focused conference activities and national sponsorships as well as supporting cross-portfolio initiatives and ensuring alignment of promotional and non-promotional activities with overall franchise strategy. You will manage and contribute to the execution of commercial priorities in collaboration with cross-functional teams and field partners, supporting engagement within the bleeding disorders community and advancing portfolio objectives.

How you will contribute

• Manage strategic execution of patient-focused conferences, including creative development, booth build, and on-site execution in partnership with the Community Education Specialist (CES) Team to ensure a consistent and impactful presence at national and regional meetings.
• Lead patient national sponsorship advertising initiatives including placement of branded content such as digital banners, podcasts, and related outreach formats on key conference websites, aligned with patient marketing strategy and engagement objectives.
• Contribute in the implementation of patient promotional materials, messaging, and programming, partnering with multiple external agencies and internal stakeholders.
• Manage cross-portfolio Hematology initiatives by aligning stakeholder...