Senior Director of Marketing

Company Overview

At Forum Health, we’re transforming healthcare through innovation, personalized medicine, and a collaborative culture that puts people first, our patients and our colleagues. As a fast-growing national network of functional and integrative medicine clinics, we’re committed to delivering care that uncovers the root causes of symptoms and empowers lasting wellness.

*Reports to: VP of Marketing*

We're looking for a Senior Director of Marketing to lead the digital growth of our fastest-moving business, our Virtual Clinic, and support our Inwell branded supplement line, and our EMR, P2P. This is a fully digital, growth-focused role for an operator who lives in performance marketing, web and funnel building, social, and online community growth. You'll report directly to the VP of Marketing, manage a small team, and own the online presence and patient and customer acquisition engine across these lines.

This is not a practice or clinic marketing role. Our other Director of Marketing leads local practice growth. This role is about building and scaling everything online.

If you're resourceful, high-energy, genuinely passionate about integrative and functional medicine, and you thrive in a fast-paced startup environment, this could be your next chapter.

Key Responsibilities

*Digital & Performance Marketin**g*

• Own digital strategy and hands-on execution across SEM, paid social, paid media, SEO, and email, accountable for acquisition, conversion, CAC, and ROI.
• Build, test, and scale end-to-end online funnels from first touch through conversion and retention.
• Monitor KPIs and conversion metrics, and drive continuous, data-led optimization.

*Web & Virtual Clinic Build-Out*

• Lead the development and ongoing buildout of the Virtual Clinic web experience, including landing pages, booking and conversion flows, and the digital front door for patients.
• Partner with developers and agencies to build and iterate...