Senior Director, Demand Generation (Remote)

Role Overview

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include

* New Channel & Lead Source Enablement + Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners + Design structured test-and-learn frameworks for exploratory channels + Build channel pilot plans and strategy, success criteria, and scale or kill recommendations + Build documentation, plans, and enablement materials to grow successful pilots * Channel Execution Support + Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance + Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling + Set direction on budget allocation, pacing frameworks, and performance diagnostics + Standardize processes and operating rhythms across channels * Analytics, Targeting & Decision Support Enablement + Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring + Promote optimization of decision systems, including routing and bidding logic + Translate funnel and cohort insights into relevant recommendations + Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs. * Experimentation & Learning Systems + Establish experimentation frameworks across channels + Partner with Product to prioritize and guide testing of marketing...