Senior Director - Demand Generation

Job Category

: Marketing Requisition Number: SENIO001210

Posting Details Posted: June 23, 2026 Full-Time

Remote

Locations Showing 1 location Remote - USA

Job Details Description

Inside Real Estate powers over 400,000 real estate agents, teams, and brokerages through BoldTrail — a platform that brings front office, back office, and AI tools together in one place. We’re one of the fastest-growing companies in proptech, and we’re building the marketing function to match.

The Role

This is a pivotal role on our marketing leadership team — with a performance + continued transformation mandate, not a maintenance job. You’ll own the demand generation engine — the strategy, the budget, the team, and the outcomes — and be directly accountable for driving qualified pipeline across our SMB, mid-market, and enterprise segments.

The landscape has shifted. Buyers find tech partners differently now. AI is changing how teams operate. The right person for this role sees that clearly, is excited by the moment and knows how to build for it — not as a headline, but as a genuine operating shift. You’ll report to the CMO, work in proximity to a talented and visionary CEO and ELT and work in close partnership with Sales and Business Development to ensure marketing and pipeline motions run as one.

What You’ll Own

• Demand generation strategy across all segments — lead targets, CPL, pipeline coverage, and MQL-to-SQL conversion
• All paid media — Google, LinkedIn, Meta, Microsoft, and performance partnerships — with full budget accountability, including emerging channels worth testing
• Visibility in AI-powered search environments — AEO, GEO, and the evolving ways buyers discover and evaluate vendors
• Agentic and AI-native demand programs — not as experiments, but as real pipeline motions
• HubSpot and marketing technology — lead scoring, nurture programs, audience segmentation, and deliverability
• **A talent...