Senior Data Scientist, Marketing and Personalization

*At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles:* *We Build Championship Teams,* *we’re* *Obsessed with Fans**, we embrace* *a Limitless Entrepreneurial Spirit**, and we approach every challenge with a* *Determined and Relentless Mindset**. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.*

Role Overview

We are seeking a Senior Data Scientist to contribute to Marketing Data Science at Fanatics Commerce. This is a high-impact, high-visibility role focused on improving marketing effectiveness through data science and machine learning. You will work on key modeling areas such as purchase propensity, digital ad optimization, customer routing, incrementality, and personalization - helping to build and deploy models that drive measurable business outcomes.

The ideal candidate has a strong track record of applying data science to marketing or customer-focused problems and delivering actionable insights. You bring solid technical expertise, good business intuition, and the ability to translate ambiguous problems into structured analyses and scalable solutions.

In this role, you will partner closely with stakeholders across Marketing, Product, Engineering, CRM, and Design, contributing through hands-on modeling, thoughtful analysis, and clear communication of results.

How You Will Make an Impact

• Work on data science projects across marketing and customer domains, including personalization, lifecycle optimization, retention, and engagement
• Build, validate, and deploy machine learning and statistical models for use cases such as propensity modeling, segmentation, and LTV
• Partner with cross-functional stakeholders (Marketing, Product, CRM, Engineering) to unde...