Product Marketing Manager - Business & Government

Product Marketing Manager – Business & Government

Remote - United States About the Role The Business & Government (BizGov) segment represents a critical and differentiated growth market for Blackboard — federal agencies, state and local governments, and corporate workforce and training organizations that rely on enterprise learning platforms. This is a specialized market with distinct buyers, procurement dynamics, and compliance requirements.

The Product Marketing Manager, Business & Government owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets. You are the internal expert on these buyers, their missions, their procurement constraints, their compliance environments, and the specific ways Blackboard’s suite of solutions delivers value to their learners.

Sitting within the GTM Marketing org and reporting to the VP, GTM Marketing, you will build and maintain the BizGov GTM strategies, positioning, messaging, competitive intelligence, and sales enablement assets that allow Blackboard’s sales teams to compete and win in these specialized segments. This is an individual contributor role with high visibility and direct influence on one of Blackboard’s most differentiated market opportunities.

The right person for this role is intellectually curious about government and workforce learning markets, relentless about understanding the buyer and the regulations that govern them, and capable of translating technical product capabilities into plain-language value stories that resonate with a procurement officer, a training director, or a Chief Human Capital Officer alike. What You'll Own Segment Positioning & Messaging* Drive the GTM strategy across the company for BizGov to hit pipeline and bookings targets at a quarterly and annual level. * Own positioning and messaging for the BizGov segment, including distinct value propositions for federal agency buyers,...