Performance Marketing Manager

Founded in 2017, Trust & Will is the leading digital estate planning platform, trusted by over one million users. We provide modern, accessible solutions to help families protect their legacies with attorney-approved, legally valid documents tailored to individual state requirements. Our seamless online platform simplifies the estate planning and settlement process, empowering individuals to create wills and trusts while also partnering with financial advisors, attorneys, and institutions to make legacy planning more inclusive and affordable.

If you would like to join us, we're looking for a data-driven Performance Marketing Manager to lead acquisition across our highest-impact paid channels including paid search, affiliate, paid social, influencer, and app marketing. This role sits on the DTC marketing team and partners with creative, lifecycle, data, product, and legal to launch, measure, and scale campaigns that turn prospects into customers and drive efficient, measurable growth across the funnel.

### About You:

You'll be responsible for planning, launching, and optimizing paid acquisition campaigns across a broad performance portfolio that includes paid search, affiliate, paid social, influencer, and app marketing. You'll work across the full Google Ads ecosystem and Microsoft Ads, run our in-house affiliate program in Impact, drive paid social on Meta, TikTok, Reddit, and other major platforms, and help us scale influencer through structured testing. You'll identify acquisition barriers, set a structured testing roadmap for audiences, offers, creative, and landing pages, keep pixels and UTMs clean, and bring clear, defensible readouts back to the team.

You'll also be expected to bring AI fluency to the work. We're a lean team, and the marketers who succeed here will use Claude, agentic workflows, automations, and prompt-based tooling to move faster, analyze deeper, and get more leverage out of every hour. This isn't a bonus, it's how we op...