Part-time Relationship Marketing & Email Coordinator

Job Overview

We are seeking a dynamic and motivated Part-time Relationship Marketing & Email Coordinator to join our marketing team! In this role, you will be at the forefront of engaging our audience through targeted email campaigns and personalized marketing strategies. Your energetic approach will help foster strong customer relationships, drive digital marketing initiatives, and enhance our brand presence across various platforms. This position offers an exciting opportunity to develop your skills in email marketing, customer segmentation, and marketing automation while contributing to impactful campaigns that resonate with diverse audiences.

Duties

• Develop and execute targeted email marketing campaigns using platforms such as Mailchimp, Salesforce Marketing Cloud, Pardot, and HubSpot to engage different customer segments effectively.
• Manage customer segmentation strategies to tailor messaging based on demographics, behaviors, and preferences, ensuring relevant content delivery.
• Design visually appealing email templates and digital assets utilizing Adobe Photoshop and basic HTML/CSS skills to enhance campaign aesthetics.
• Analyze campaign performance metrics through Google Analytics, Salesforce Analytics, and other tools to optimize future outreach efforts.
• Conduct A/B testing on email subject lines, content, and layouts to improve open rates and engagement metrics.
• Collaborate with cross-functional teams including sales, e-commerce, and content creators to align marketing initiatives with business goals.
• Maintain detailed records of campaign activities, customer interactions, and automation workflows within CRM systems like Salesforce or HubSpot.

Experience

• Proven experience in digital marketing or email marketing roles with a focus on relationship building and customer engagement.
• Familiarity with customer segmentation techniques and marketing automation tools such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Strong knowledge of HTML/CSS for customizing email templates; experience with Adobe Photoshop is a plus for creating visual content.
• Ability to analyze data using Google Analytics or similar tools to derive actionable insights for campaign improvements.
• Experience working with e-commerce platforms and understanding of online consumer behavior is preferred.
• Basic proficiency in SQL or familiarity with data querying is advantageous for advanced segmentation tasks.
• Excellent copywriting skills with the ability to craft compelling messages that motivate action.

Join us in creating engaging digital experiences that connect brands with their audiences! This paid part-time role offers a vibrant environment where your creativity and analytical skills will thrive as you help shape impactful relationship marketing campaigns.

Pay: $20,000.00 - $30,000.00 per year

Benefits

• Flexible schedule
• Work from home

Work Location: Remote