Paid Media Strategist

Human Marketing is a performance marketing agency that grows businesses profitably. We’re hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You’ll be the primary paid social voice in client-facing conversations and the bridge between high-level growth goals and on-the-ground execution.

You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. You'll work alongside search strategists, media buyers, account strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social teams — depending on the account. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.

This job is fully remote.

Roles & ResponsibilitiesMedia Planning & Revenue Ownership

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface

Strategic Alignment & Collaboration

• Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific...