Paid Media Specialist

At Postali, our work is rooted in a simple belief: when our clients succeed, we succeed.

We help law firms grow through thoughtful, strategic marketing tailored to real business goals. But just as important as our results is how we get there—together. In a fast-moving digital landscape, we rely on curiosity, collaboration, and a willingness to learn from one another. As a 2023 Columbus Business First Best Places to Work winner, we’re proud to be building a supportive, caring workplace where people feel valued, challenged, and excited to grow. We’re looking for teammates who want to do great work with good people—and who care as much about each other as they do about performance.

Postali is seeking an entrepreneurial-minded Paid Media Specialist to join our team. This in-house position, based in Columbus, Ohio, offers an exciting opportunity to drive high-impact advertising strategies that help law firms grow. This is not a remote position.

We’re looking for someone who’s not just a platform executor but a strategic thinker who wants to own outcomes. Compensation and title will align with experience, we’re open to candidates at different levels and care most about finding the right fit.

THIS IS AN IN-HOUSE POSITION. APPLICANTS MUST BE ABLE TO COMMUTE TO OUR OFFICE LOCATED IN COLUMBUS, OHIO.

What You'll Do:

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and paid directories.
• Monitor and optimize campaigns daily to meet cost-per-conversion targets and maximize ROI.
• Use conversion rate optimization (CRO) tools and methods such as A/B testing and landing page optimization to improve performance.
• Leverage AI tools to streamline campaign creation, targeting, reporting, and performance analysis for efficiency and scale.
• Collaborate cross-functionally with designers, developers, content writers, and the Client Experience team to ensure campaigns are aligned with client goals and messagin...