Content Marketing Specialist

POSITION TITLE: Content Marketing Specialist

Supervised by: Vice President, Marketing and Communication (Direct) Supervises: N/A FLSA Status: Exempt/Full-Time POSITION SUMMARY. Reporting to the VP, Marketing & Communications, MediQuant’s Content Specialist crafts engaging, informative content tailored for healthcare executives, aiming to educate, build relationships, and ultimately drive sales.

JOB DUTIES and ESSENTIAL FUNCTIONS.

A qualified individual must be able to perform these essential functions of the job as listed, with or without accommodation.* Content Strategy & Audience Alignment:Translate healthcare executive priorities, search behavior, and buying signals into a focused content strategy that drives awareness, engagement, and pipeline. + Research and analyze the priorities, challenges, and decision-making processes of healthcare executives to ensure content resonates with their needs. + Develop audience personas and tailor messaging accordingly. + Stay informed about industry trends, competitor strategies, and customer feedback to refine the content strategy. * SEO / AEO / GEO Performance Ownership: Own organic and AI-driven discoverability (SEO, AEO, GEO), including keyword strategy, search intent mapping, content optimization, and ongoing performance tracking (rankings, traffic, zero-click visibility, and conversions). * Content Roadmap & Editorial Planning:Build and manage a prioritized, data-driven content calendar aligned to campaigns, product priorities, and revenue goals + Prioritize content creation efforts based on data driven insights and business needs. + Coordinate with internal teams to ensure timely delivery of content assets. + Plan content themes or series that address recurring customer challenges or industry trends. * Content Creation (Human + AI-Augmented):Produce high-quality, executive-level content (blogs, reports, landing pages, video scripts, social, email) using AI to scale outpu...