Paid Media Specialist/Digital Advertising Specialist

Job Overview

Job Description: Paid Media Specialist/Digital Advertising Specialist

Ridgeline Insights (ridgelineinsights.com) is a brand-focused Amazon Agency located in Boise, Idaho. We are committed to creating customized Amazon strategies for our brand partners that align with their omni-channel goals. Our team is highly focused on serving our customers, properly representing their brand identity on the platform, and then leveraging Amazon tools to drive sustainable long-term success on the platform.

We have made the Inc. 5000 list of America's fastest growing private companies five years in a row, and because of our outstanding culture, we have also been featured by Outside Magazine for the past four years as one of the country's Top 50 Best Places to Work.

We are seeking a full-time Digital Marketing Analyst to join our Boise-based team. This individual will be part of a team and will manage and optimize Amazon product listings across multiple brands and maintain accurate data on various platforms essential for team collaboration and operational efficiency. This role will also work hand in hand with our amazing Marketing, Buying and Supply Chain teams to drive our clients' brand strategy, consumer experience, and achievement of sales goals.

RESPONSIBILITIES

Amazon PPC Advertising and Digital Marketing

• Partner with internal Account Managers and directly with client brand teams to conduct market and competitive research, develop advertising strategies, and build full-scale Amazon PPC campaigns from the ground up - managing a portfolio of brands with advertising budgets collectively in the millions.
• Own the day-to-day management and optimization of Amazon advertising campaigns across your brand portfolio - continuously testing, adjusting, and scaling to hit KPI targets and drive profitable growth; you are the driver, not a supporter.
• Build and deliver regular performance reports for both internal teams and external client...