mLabs

NFL Social Media Manager

US$70,000-$75,000Posted 10 days ago

Job Description

Location: Remote

Remote | Full-time

Compensation: $70K - $75K

Our client operates an innovative, skill-based fantasy sports platform built around a live player market where prices fluctuate based on real-time fan demand. Following the successful launch of a summer football product, the organization is expanding its footprint into American football. The incoming Social Media & Creator Manager will have a unique opportunity to establish and build the platform’s NFL presence from the ground up, shaping how the brand engages with US sports fans.

This is a fully remote, comprehensive role requiring end-to-end ownership of the client's NFL social media accounts, brand voice, community interaction, and creator partnerships. The successful candidate will not merely execute predetermined briefs but will possess a strategic seat at the table, contributing directly to how the NFL product is marketed globally. This position reports into the Marketing department and collaborates extensively with cross-functional teams spanning paid media, email marketing, and campaign strategy.

Key Responsibilities

  • Social Channel Management: Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form.
  • Content Strategy & Execution: Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, market line movements, and platform-specific metrics.
  • Real-Time Engagement: Monitor live game developments, upsets, and trending narratives to produce high-impact, reactive content within rapid turnaround times.
  • Platform Integration: Translate live player market fluctuations, "backs and fades," and platform skill rankings into compelling talking points that resonate with the broader NFL digital community.
  • Performance Analytics: Drive meaningful growth in follower count, engagement metrics, and audienc...

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