Confidential
Meta Media Buyer (CPG / Ecommerce)
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Job Description
Drink Opti is looking for a Meta Media Buyer with direct experience running and optimizing campaigns for consumer products and ecommerce brands.
This is not an entry-level role.
We're looking for someone who understands how to test intelligently, make decisions from data, and improve performance without simply throwing more budget at the problem.
This role starts part-time and is focused on campaign optimization, reporting, testing, and helping us identify scalable opportunities.
Expected workload
Approximately 30–60 minutes per day with weekly reviews and collaboration.
## Responsibilities
- Launch and manage Meta campaigns
- Monitor spend pacing and budget controls
- Review campaign performance daily
- Identify winning and losing ad sets
- Recommend new tests and optimizations
- Monitor CPA, CPC, CTR, and purchase trends
- Review creative fatigue
- Deliver weekly reporting and insights
- Participate in strategic discussions
## This Role Does NOT Own
- Graphic design
- Video editing
- UGC creation
- Landing page development
- Full funnel strategy
You’ll work with an existing team responsible for creative production and implementation.
## Requirements
- Proven Meta Ads experience
- CPG or ecommerce experience required
- Experience with lower-budget testing environments
- Strong analytical thinking
- Comfortable making recommendations from data
- Strong communication skills
- High attention to detail
Bonus
- Shopify experience
- Klaviyo familiarity
- Subscription product experience
- Experience scaling physical products
## How To Apply
Send your application directly to: recruiting.drinkopti@gmail.com
Subject line: Media Buyer – [Your Name] – Mango
Please include
1. Resume / CV
2. Screenshots of Meta ad results from ecommerce or CPG brands you have managed
3. A Loom video answering the following:
Question #1:
Tell us about a CPG or ecommerce brand you've worked on that you're most proud of and why.
Question #2:
If you were given a $600/month Meta budget, what would your testing strategy look like?
Question #3:
Walk us through the metrics that tell you whether an ad should be
- scaled
- optimized
- killed
Applications that skip instructions will not be reviewed.
Pay: $8.00 - $10.00 per hour
Work Location: Remote
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