Media Buyer — Meta Advertising Specialist

At Vai Digital, we help design + build hardscapers, outside living contractors, and other home service businesses generate high-quality homeowner leads through marketing tools, including Facebook and Instagram advertising.

We are not chasing cheap leads or lead volume.

We’re focused on bringing in homeowners who actually schedule estimates and become profitable jobs for our clients.

This role is for someone who is focused on improving campaign performance and optimizing daily.

If you want an interview, read this job posting in it's ENTIRETY and provide something beyond your resume, such as:

• Campaign examples
• Industries you've worked with
• How you define an underperforming campaign
• How you test a campaign
• Availability and time zone (MUST INCLUDE)
• Expected monthly compensation in USD (PREFERRED)

*Screenshots, case studies, reports, or a video attachment are all great and acceptable ways to provide this information!*

Your responsibilities include

• Building Facebook & Instagram lead generation campaigns
• Setting up advertising accounts for new clients
• Reviewing every client account daily
• Monitoring campaign health and performance
• Having a QA process and identifying underperforming campaigns early
• Optimizing campaigns based on data
• Writing ad copy
• Setting up lead forms and understanding the relationship between friction, lead quality, and lead quantity
• Testing audiences, offers, headlines, creatives, and messaging
• Monitoring lead quality and identifying issues early
• Recommending when campaigns need creative refreshes
• Documenting campaign changes
• Preparing daily updates, weekly reports, and monthly reports

You should genuinely enjoy optimizing campaigns, finding ways for them to perform better every single day, and making our clients more revenue through your hard work!

What Makes Someone Successful Here

The right person understands that great Meta advertising isn’t about generating the most, or the...