Marketing Technology Specialist

As the Marketing Technology Specialist, you are responsible for supporting the technical execution and ongoing maintenance of the organization's digital marketing platforms and systems. This role works closely with the Growth Marketing Manager and Digital Content Manager to implement SEO recommendations, support website and ecommerce content updates, and maintain the tools and data hygiene that enable effective digital marketing. Through proactive troubleshooting, optimization, and cross-functional collaboration, you will help deliver seamless digital experiences that support business growth across North America.

• Website Operations: Support the maintenance, optimization, and day-to-day management of ecommerce and brand websites.
• Technical SEO Execution: Implement SEO improvements and maintain website health to support organic performance.
• Marketing Technology Support: Maintain and troubleshoot marketing platforms, email systems, and customer data processes.
• Digital Content Implementation: Support webpage development and content publishing in collaboration with the marketing team.
• Platform Performance & Optimization: Ensure digital systems, integrations, and tools operate effectively and reliably.

Essential Functions

• Perform routine website maintenance across ecommerce and brand websites.
• Build and maintain basic webpages and landing pages within WordPress and ecommerce platforms.
• Monitor and resolve broken links, redirects, forms, and other website issues impacting user experience and performance, working with Sales Ops on deeper technical issues as needed.
• Support plugin updates, SSL certificate renewals, and general website maintenance activities.
• Coordinate more complex web development requests with Sales Ops and external development resources as needed.
• Implement SEO recommendations provided by the Growth Marketing Manager.
• Maintain metadata, internal linking structures, redirects, schema markup, and other on-page SEO element...