Marketing Specialist

Marketing Specialist

POSITION PURPOSE

Under the direction of the Director of Marketing, the Marketing Specialist assists in the execution of marketing initiatives that support hotel revenue, brand awareness, guest engagement, outlet promotions, events, and community partnerships. Responsible for assisting with social media management, content creation, email marketing, graphic design, influencer program support, sponsorship fulfillment, and promotional activities. This position primarily supports Hard Rock Hotel Daytona Beach while also providing marketing support for select sister hotel properties. Also responsible for ensuring marketing communications, content, and materials adhere to the brand standards and company policies of each hotel.

ESSENTIAL FUNCTIONS: (include the following. Other duties may be assigned.)

Monitor social media platforms and respond to guest comments, direct messages, and inquiries in a timely and professional manner.

Schedule and publish social media posts, stories, reels, and other approved content.

Create and manage boosted posts and Meta advertising campaigns as directed by the Director of Marketing.

Capture photo and video content on property for use in social media, email marketing, website content, and promotional campaigns.

This is an on-property position and requires the employee to be present on-site to capture content, support marketing initiatives, and collaborate with hotel departments. Remote work is not available.

Engage with followers and relevant accounts to foster community engagement and increase brand awareness.

Create and distribute email marketing campaigns on a timely basis.

Assist with social media management and email marketing support for select sister hotel properties.

Create digital graphics, promotional materials, flyers, signage, and marketing collateral using approved design platforms.

Assist with maintaining content calendars and marketing schedules.

Utilize gu...