Marketing Manager

Job Summary

Shift Health Center is hiring a Marketing Manager to bring in more of the patients who need us. You'll own paid ads (Meta and Google), organic social, CRM, community outreach, and our AI marketing agents for Shift and our sister brand, Northern Michigan Weight Loss. Your Goal: Hit your KPI’s while staying within our monthly marketing budget that you will strategically deploy. Full-time and hybrid, reporting to Dr. Kyle, our owner.

What You'll Own

• Strategy. Audit our current marketing strategy and deploy improvements.
• Paid ads. Plan, launch, and optimize Meta and Google Ads campaigns. You'll deploy our ad spend across both brands and move money toward what's working.
• Organic social. Take over our organic posting on Facebook, Instagram, YouTube, and TikTok. You'll run the content calendar and film content of our doctors and team.
• Speed to lead. Own follow-up from first contact to booked appointment. You'll design and launch our Friday through Sunday follow-up system so no lead waits until Monday.
• CRM. Build and improve the workflows, pipelines, and email and SMS nurture sequences.
• AI marketing agents. Working with AI is a core part of this job. We use AI as a productivity tool, not a replacement for humans.
• Community and referrals. Build a yearly calendar of local events, coordinate in-office workshops and lunch-and-learns, and help us grow a referral network with physicians, personal trainers, massage therapists, and local employers.
• Newsletter, website, and online presence. Send the monthly newsletter, own our landing pages, and keep our websites, Google Business Profile, and listings accurate and on brand.
• Vendors and reporting. Manage our marketing vendors.

What Success Looks Like

• Hitting set KPI’s monthly
• Ad spend stays within our monthly budget
• Every lead gets a response within 5 minutes, weekends included
• Every lead is tracked to its source, so we know the ROI of every channel
• You measure our lead-to-booked rate in your first 30 days, set a target with Dr. Kyle, and hit it
• Our Google and Yelp review count grows every month
• Increase organic social following to pre-set goals

Who You Are

• You have 2+ years of hands-on experience running Meta and Google Ads, with a track record of generating leads and new patients or customers
• You write clear, compelling copy for ads, emails, social, and landing pages, and you use AI to do it well
• You're comfortable with CRM and marketing automation tools (Go High Level is a plus, or you'll learn it fast), analytics tools, and Canva or similar
• You've worked with AI tools and agents day to day, including directing them and checking their output
• You own a budget like it's your own money and make decisions based on data and ROI
• You're confident and personable at community events
• You're self-directed and accountable, and you can juggle multiple projects and deadlines in a hybrid role
• You can take a CEO's vision and turn it into a clear marketing plan
• You have a growth mindset and love to keep learning
• You live in the Traverse City area and can be in the office and at community events

Pay & Perks

• $65,000 to $85,000 per year total compensation
• Pay is built from a base salary, plus monthly bonuses tied to KPI’s.
• 80 hours of paid time off each year, plus paid holidays.
• Simple IRA with a 3% company match
• Group life insurance
• $420 annual wellness spending reimbursement
• Complimentary in-office care ($6k annual value)
• Professional development

Pay: $65,000.00 - $85,000.00 per year

Benefits

• Employee discount
• Flexible schedule
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan

Work Location: Hybrid remote in Traverse City, MI 49684