Cosmetic Brand Manager

Overview

MK PROFESSIONAL is seeking a creative, organized, and results-driven Brand Manager to lead the development, positioning, marketing, and growth of the MK PROFESSIONAL brand.

The Brand Manager will serve as the central point between Marketing, Sales, Education, Product Development, Operations, Distributors, Salons, and Creative Partners to ensure that MK PROFESSIONAL maintains a strong and consistent professional image across all channels.

This is a hands-on position for someone who can think strategically while also managing the day-to-day execution of marketing programs, product launches, social media, promotional materials, trade shows, salon initiatives, and distributor support.

Responsibilities

• Develop marketing strategies, brand positioning, and storytelling informed by market research, industry trends, and data-driven decision making.
• Manage product launches and brand campaigns across social media, e-commerce, public relations, and other multichannel marketing channels.
• Lead large-scale creative projects and marketing project management, coordinating cross-functional partners in product, sales, and creative teams.
• Use marketing analytics and Nielsen data, where available, to assess performance, identify opportunities, and guide strategic planning.
• Oversee marketing management activities, including budgeting, digital brand management, and campaign execution.

Qualifications

• Experience in marketing, brand strategy, product management, or a related field; cosmetic or beauty industry experience is valuable.
• Skills in social media management, digital marketing, branding, brand storytelling, and brand campaign management.
• Strong analysis skills and experience applying insights to marketing strategy development and strategic management.
• Demonstrated cross-functional collaboration, team leadership, and ability to manage complex creative projects.
• Familiarity with Adobe Creative Suite and B2B marketing is preferred; knowledge of e-commerce, sales, and marketing analytics is an asset.
• As Brand & Professional Development Manager, your primary responsibilities will include:

Responsibilities

• Brand Development: Help shape MK PROFESSIONAL’s positioning, messaging, brand initiatives, professional image, and overall growth strategy.
• Professional Education: Develop and lead professional education programs, treatment protocols, training materials, certifications, and educator initiatives for salons, distributors, and industry events.
• Product Development & Launches: Collaborate on new product concepts, positioning, messaging, professional protocols, education, launch strategies, and sales support materials.
• Distributor Development: Support and strengthen existing distributor relationships while helping identify, present to, onboard, and develop new distributors and territories.
• Salon & Professional Growth: Build relationships with salons, stylists, educators, and key professional accounts to increase product adoption, customer retention, and sales.
• Marketing & Communications: Collaborate on campaigns, professional materials, digital content, sales tools, distributor presentations, and other brand communications.
• Trade Shows & Events: Represent MK PROFESSIONAL at selected trade shows, distributor meetings, educational events, product launches, and other important industry activities.
• Leadership & Collaboration: Work closely with me, the management team, sales, marketing, product development, operations, educators, and distributors to identify opportunities, solve challenges, and move key initiatives forward.

As MK PROFESSIONAL continues to grow, the responsibilities and opportunities associated with this position may evolve.

Pay: From $68,000.00 per year

Benefits

• 401(k) 3% Match
• Employee discount
• Health insurance
• Paid time off

Experience

* Beauty & cosmetics managment: 5 years (Required)

Work Location: Remote