Marketing Manager

Position Description

The Marketing Manager will serve as a key driver of Penhall’s marketing operations, responsible for executing and optimizing digital marketing strategies that directly support revenue growth and sales priorities. This role focuses on demand generation, structured planning, and performance-driven execution across digital channels.

This is a REMOTE job that may involve some travel (<25%).

Duties and Responsibilities

• Own and manage digital marketing strategy execution, ensuring alignment with company growth initiatives and sales priorities
• Establish and maintain a weekly marketing planning cadence to drive consistency and proactive execution
• Develop and manage a centralized marketing content calendar aligned to target markets and service lines
• Partner with Sales Leadership and Account Managers to support pipeline development, strategic selling, and planned work initiatives
• Execute demand generation campaigns across digital platforms, including paid media, email, and web-based initiatives
• Optimize landing pages and digital experiences to improve lead generation, engagement, and conversion rates
• Oversee the creation of high-quality, consistent content aligned with Penhall’s value proposition
• Collaborate with internal subject matter experts and manage freelance resources to scale content development
• Align project and customer-focused content with Account Manager goals and market priorities
• Maintain and optimize company websites with a focus on content accuracy, brand consistency, and conversion effectiveness
• Manage third-party marketing platforms and integrations to support campaign performance and tracking
• Monitor and analyze key performance metrics, including reach, lead activity, call attribution, and website engagement
• Develop and maintain simple marketing performance scorecards to track effectiveness and inform decision-making
• Manage social media platforms with a focus on brand credibility and...