Marketing Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Job Summary

The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration. This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals. You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication.

Job Location

: Cleveland, OH or remote

Partner Management

• Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
• Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
• Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.

Performance Tracking & Optimization

• Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
• Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
• Test new partners, incentives, and marketing tactics to efficiently scale growth.
• Translate rev...