Marketing Manager - Educational Services

About Us

One on One Learning is a leader in providing high-quality educational resources and services to students, educators, and institutions. Our mission is to enhance learning experiences through innovative solutions and exceptional support. We are dedicated to fostering an inclusive and dynamic learning environment for all.

Position Summary

The Marketing Manager is a strategic and dynamic role, central to One on One Learning's growth. This position is accountable for the development and execution of all marketing strategies that drive school district participation, enhance engagement, and build brand awareness.

Key Responsibilities

Strategy & Planning

• Support the development and execution of marketing plans to promote our educational services to target audiences, primarily school districts and educational institutions.
• Help identify target audiences, including educators, administrators, and district decision-makers, and tailor materials to reach and engage them.
• Keep an eye on education market trends and competitor activity to help keep our messaging fresh and relevant.

Campaign Management & Content

• Design and produce marketing materials including flyers, brochures, presentations, and pitch decks aimed at school districts and educators.
• Build professional slide presentations for district sales meetings, educator webinars, education conferences, and internal use.
• Create and manage engaging content for all marketing materials, including brochures, newsletters, website copy, and social media posts for a K-12 audience.
• Ensure brand consistency in voice, design, and messaging across all communications, and prepare collateral for conferences, webinars, and workshops.

Digital Marketing & Analytics

• Manage and schedule content across the organization's social media platforms and corporate website.
• Create, manage, and monitor Meta (Facebook and Instagram) ad campaigns to reach educators, districts, and educational audiences.
• Support...