Marketing Manager, Activation - New York

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our *Rooted in Good* initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title

Regional Activation Manager

Location

New York, NY / Stamford, CT

Job Type

Full Time | Exempt

About the Role

The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You'll Do

Regional Marketing Execution

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
• Manage activation calendars, track execution, and distribute promotional materials across the region.
• Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation

• Lead merchandising and POS execution, ensuring brand consistency.
• Plan and manage local events, pop-ups, and demos; oversee regional budgets.
• Coordinate event calendars and ensure flawless activation.

Cross-Functional Collaboration

* Partner with sales, marketi...