Marketing Lead

Marketing Lead

==================

PocketRN Inc.

Company Overview

--------------------

PocketRN is the first telehealth startup built specifically for nurse-led care, with a mission to close the gap between home and healthcare by enabling patients to meet virtually with specialized nurses. We have a phenomenal team and an exceptional investor group of healthcare-focused VCs and former and current CEOs of top public healthcare companies.

### Position Summary

The Director of Marketing at PocketRN is responsible for the strategic design and execution of our growth engine. This is a performance-oriented leadership role focused on two critical outcomes through experimentation: driving high-quality B2B lead generation for healthcare partners and ensuring rapid patient activation once those partnerships are live.

Operating as a strategic lead and individual contributor, you will direct execution through a network of external agencies. You will manage the "strategic brain" of our marketing efforts—defining the hypotheses, selecting agency partners, and overseeing the budget—to build out a growth playbook. This role is designed to prove our scalable model through rigorous testing before building out a permanent internal organization.

### Key Responsibilities

The essential functions include, but are not limited to the following

Strategic Leadership & Experimentation

• Design the Growth Playbook: Define, prioritize, and measure marketing efforts across the funnel aligned to our overall marketing objectives.
• Prepare for Scale: Document successful experiments and processes to transition the marketing function from an agency-reliant model to an internal team when ready.

B2B Lead Generation & Partnership Activation

• Market Positioning: Refine PocketRN’s value proposition in the home care and healthcare space, ensuring messaging resonates with key decision-makers.
• Capitalize on Sales Pipeline: Desi...