Marketing Director

Marketing Director, Brand Team

About PrimaLoft

PrimaLoft has been a leader in high-performance insulation since 1984, delivering warmth, protection, and comfort from extreme summit conditions to everyday outdoor adventures. Think about what’s inside your jackets, gloves, footwear, and bedding. We develop the insulation that enables those products to perform at the highest level. It’s likely we power some of your favorite pieces - just look for our red shield! PrimaLoft partners with more than 1,000 brands across outdoor, sports, fashion, footwear, hunting, fishing, and other categories. Guided by our commitment to consumers and being Relentlessly Responsible™, we innovate for high performance while reducing our impact on the planet. Headquartered in Latham, NY, with an office in Xiamen, China, PrimaLoft has global reach across North America, Europe, and Asia. Our Team The Marketing department brings together Brand, Communications, and Creative teams to drive brand equity, awareness, and relevance through collaborative, cross-functional work. Role Summary This role is for a strategic, hands-on brand marketing leader who can help translate long-term brand ambition into clear direction, compelling storytelling, measurable campaigns, and strong cross-functional execution. It is a special opportunity to join PrimaLoft at an exciting inflection point, as the brand continues to build deeper meaning with consumers and expand its relevance beyond product performance into the experiences, values, and moments that matter to them. The Brand Director is a senior marketing leader responsible for helping shape and execute PrimaLoft’s brand strategy. As PrimaLoft continues to evolve toward a more consumer-facing model, this role serves as both brand steward and change leader — helping ensure consistency while thoughtfully advancing how the brand shows up across voice, visual identity, storytelling, campaigns, partnerships, and experiences. Working closely with the Senior Vice President of Marketing, the Director helps set brand strategy, creative direction, and priorities, then translates them into action across teams, channels, and consumer-facing moments. Success comes through strategy, influence, a strong perspective, collaborative leadership, candor and the ability to have fun while doing the work. This is an ideal role for a brand leader who enjoys building through collaboration, shaping work from strategy through execution, and operating with ownership in a swiftly moving environment. Key Responsibilities * Brand Strategy, Planning & Measurement: Lead annual brand and marketing strategy, budget planning, priorities, and KPI frameworks in alignment with business growth objectives and brand health goals, using department analytics and KPIs to inform decisions and leadership recommendations

* Brand Positioning, Messaging & Storytelling: Shape brand positioning, messaging, creative direction, and consumer storytelling across key audiences, channels, campaigns, partner moments, and brand experiences

* Integrated Marketing Campaigns & Channel Execution: Translate brand strategy into high-impact marketing programs across campaigns, content, social media, website, go-to-market initiatives, events, and tradeshows, leading work from briefing and ideation through launch, optimization, and performance analysis

* Cross-Functional Leadership & Operational Alignment: Partner closely with Creative, Public Relations, Sales, digital agency partners, and the SVP to ensure strong alignment, clear briefs, cohesive execution, measurable impact, and delivery against timelines, budgets, deliverables, and brand standards

* Community, Partnership & Retail Marketing Growth: Build out and amplify the newly forming PrimaLoft Ambassador Community (PAC), while ensuring partnership and retail marketing receive strategic attention, creative consideration, and performance focus as the discipline continues to expand and develop

Team Leadership

* Lead, mentor, and develop direct reports and partner teams * Set clear priorities, provide hands-on guidance, and ensure quality output in our evolving environment * Foster a collaborative, accountable, and results-driven team culture * Ensure team members have clear expectations and quarterly check-ins on performance and output * Strengthen connection and collaboration among remote teammates across the global team

Core Competencies & Qualifications

* Experience includes 8–12 years in brand marketing * 4-5 years in the outdoor, apparel or related industries * Helpful is experience in integrated marketing, digital marketing, advertising account management or related roles * Demonstrated experience leading campaigns, managing cross-functional teams, working with creative and PR partners, and translating brand strategy into measurable business impact * Hands-on experience with digital marketing, content creation, website management, and performance marketing * Comfortable understanding technical performance benefits and translating them into meaningful, compelling consumer benefits

Leadership & Ways of Working

* Self-directed and entrepreneurial, with strong ownership, accountability, and focus on measurable outcomes * Ability to seamlessly shift between high-level strategic thinking and tactical execution * Pragmatic, solutions-oriented, and comfortable adapting to shifting priorities with calm and clarity * Strong people and cross-functional leadership skills, with a proactive, supportive approach that helps teams stay aligned, informed, and effective

Success in This Role Looks Like

* Clear, differentiated consumer positioning and messaging that supports business growth * High-quality campaigns launched on time with measurable impact against established KPIs * Leadership confidence grounded in data, insight, and execution excellence * Ability to foster a collaborative, positive working environment with engaged, curious, and proactive team members * A strong belief in PrimaLoft’s brand, team, and opportunity to build meaningful consumer relevance

Location, Travel & Culture

This position is open to US based remote candidates working on an eastern time zone schedule. Travel to PrimaLoft headquarters expected 1–2 times per quarter and as business needs require, including filming, tradeshows, events, and other key moments. When onsite at headquarters, the Brand Director uses in-person time purposefully to deepen alignment, strengthen relationships, and accelerate progress on critical work.

PrimaLoft is committed to building a respectful, inclusive workplace and considers qualified applicants without regard to legally protected characteristics. We encourage candidates with diverse backgrounds and experiences to apply.