Marketing Development Representative

Overview: About the Role & Team

IDC is looking for a driven and intellectually curious Marketing Development Representative (MDR) to join our Marketing team. In this role, you will serve as the critical link between IDC’s marketing engine and our global sales organization — converting marketing-sourced leads, inbound website activity, event contacts, and analyst-referred prospects into qualified pipeline opportunities. You will work closely with Account Executives and Field Marketing teams while developing deep knowledge of the technology market landscape and sharpening your skills across the full B2B sales cycle. High performers in this role build a clear path toward Account Executive, Field Marketing, or Marketing Operations careers.

What You’ll Do

Inbound Lead Qualification* Respond to inbound demo requests, contact-us submissions, and high-intent website activity within defined SLA windows * Conduct structured discovery conversations via phone, email, and LinkedIn to assess buyer intent, fit, and urgency using proven qualification frameworks (BANT) * Route well-documented, sales-ready leads to the appropriate Account Executive with context that accelerates deal progression * Maintain CRM hygiene and ensure all activity, notes, and lead statuses are accurate and up to date in Salesforce

Campaign & Program Follow-up* Execute rapid, personalized follow-up on Marketing Qualified Leads (MQLs) generated from paid media, social campaigns, webinars, and content downloads * Tailor outreach to reflect the specific marketing touchpoint that drove engagement, demonstrating relevance and creating a compelling reason to connect * Convert marketing engagement into Sales Qualified Leads (SQLs) by surfacing pain points, buying intent, and near-term project timelines * Provide feedback to the Marketing team on lead quality, messaging resonance, and campaign effectiveness to drive continuous improvement

Event Lead Conversion

* Suppor...