Marketing Coordinator & Brand Ambassador

Position Description

Company Summary

Sol Canna cultivates premium, sustainably grown cannabis that enhances the recreational experience for our customers and employees while promoting wellness, community, and environmental stewardship. We are dedicated to quality cultivation, innovation, and responsible growing practices, ensuring that every plant is nurtured with care.

Our goal is to create a product that not only delivers an exceptional experience but also respects the planet and supports local communities. We strive to foster an inclusive and educational environment where the benefits of cannabis can be enjoyed responsibly and with intention.

Position Summary

The Brand Ambassador / Marketing Coordinator is a dual-role position that bridges in-field brand representation with internal marketing execution. This individual serves as the face of Sol Canna in the Illinois cannabis marketplace — building relationships with dispensary partners, educating budtenders, and driving brand visibility at the point of sale — while simultaneously supporting the coordination of marketing campaigns, content production, and brand asset management.

The ideal candidate is equally comfortable in front of a dispensary budtender team and behind a content calendar. They understand the Illinois cannabis landscape, can translate product quality into compelling stories, and are motivated by the challenge of growing a craft brand in a competitive market.

Essential Duties and Responsibilities

Brand Ambassador — In-Field Responsibilities

• Represent Sol Canna at dispensary accounts across Illinois, conducting budtender education sessions and product trainings
• Build and maintain strong relationships with dispensary staff, buyers, and managers to drive brand awareness and sales velocity
• Execute in-store activations, sampling events, and pop-up brand experiences in compliance with Illinois cannabis regulations
• Monitor shelf presence, product placement, an...