Eccalon

Brand Manager

Detroit, MI, USPosted 2 days ago

Job Description

***This is an on-site position, NOT remote/hybrid***

Job Description

Epoch Sports is seeking a highly motivated and creative Brand Manager to lead all brand marketing initiatives, digital storytelling, and social media strategy. This person will play a key role in shaping and amplifying the Epoch Sports brand across multiple channels, ensuring consistency in voice, tone, and visual identity while driving growth, community engagement, and product awareness. This role blends strategic thinking with hands-on execution and is ideal for someone passionate about sports culture, digital trends, and building brands with purpose.

Key Responsibilities

* Brand Strategy and Management + Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints + Ensure consistent brand identity and messaging across digital, retail, event, and product channels + Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments * Marketing Campaigns + Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events + Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution + Monitor and report on campaign KPIs, customer engagement, and ROI * Social Media Management + Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.) + Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales + Respond to community questions, build relationships with followers, and manage user-generated content. * Content Creation and Digital Storytelling + Concept, produce, and manage compelling digital content including video, photo, graphic, and written content that brings the Epoch brand to life + Collaborate with athletes, creators, and ambassadors...

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