Marketing Analytics Specialist

Marketing Analytics Specialist

ABOUT NBE HOLDINGS COMPANY

The NBE Holdings Company portfolio includes National Bulk Equipment, Inc. and Brawn Mixer and is a privately held corporation based in Holland, Michigan. The NBE Holdings Company designs, engineers, manufactures, automates, and integrates industrial bulk material handling systems for solids and liquids processing operations across industries, including: food, beverage, pharmaceutical, and chemical processing.

SUMMARY

The Marketing Analytics Specialist will work closely with the Web and Interactive Media Manager, and the entire Marketing team, to further leverage marketing communications and sales data to increase data reporting effectiveness and improve marketing and sales performance across all NBE operating entities. The candidate must be a strong conceptual thinker, effectively manage timelines, and produce high-quality work. The candidate must also take direction well and enjoy working collaboratively.

Work Location

In person from our offices in Holland, Michigan. Fully remote workers will not be considered.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities Design, develop, and maintain consolidated dashboards to present reporting of campaign(s) performance to various internal audiences Analyze campaign reporting against campaign performance metrics to identify data-driven recommendations to improve campaign efficiency; e.g., conversion, engagement, behaviors

REQUIRED SKILLS AND COMPETENCIES

Highly proficient with the administration of business intelligence tools, such as: DOMO, Microsoft Power BI, and Tableau Highly proficient in data analysis, interpretation, reporting, visualization, and communication Proficient with web analytics tools, such as Google Analytics Proficient with marketing campaign optim...