Marketing Analytics Director

What You ’ll Do

Marketing Analytics Director builds the analytics function that powers Century Communities path to becoming a top-5 U.S. Homebuilder. You will create the measurement infrastructure, data models, and insights that connect marketing investment to sales outcomes across every market, driving decisions on media allocation, conversion performance, and margin-aware demand strategy. You will own the analytics roadmap and serve as a strategic thought partner to help craft data-driven growth marketing at scale. This role will start as an individual contributor, with the potential to build a team when needs arise. Hybrid position 3 days in the office 2 days remote.

Your Key Responsibilities Include

Measurement Architecture & Data Infrastructure

• Own the end-to-end marketing measurement ecosystem, from tagging and tracking through attribution modeling and performance dashboards.
• Build scalable data pipelines and reporting infrastructure that deliver timely, accurate performance visibility at the national, market, and community level.
• Partner with digital, IT, and sales operations teams to ensure data integrity across CRM, website, media platforms, and closing systems.

Strategic Insights & Business Partnership

• Serve as the primary analytics partner to the SVP of Marketing, translating data into clear strategic recommendations.
• Develop media budget models that connect spend to pipeline, appointments, and closings, optimizing for both lead volume and margin targets.
• Lead quarterly and annual performance reviews. Synthesizing trends, identifying gaps, and recommending course corrections.
• Provide full-funnel buyer journey analytics, from first digital touchpoint through contract, surfacing conversion drop-off and quantifying opportunity.

Attribution & Performance Marketing Intelligence

* Build and maintain multi-touch attribution models that account for the complexity of the homebuying journey, in...