Performance Marketing Director

What You'll Do

Performance Marketing Director will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete.

Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO.

Your Key Responsibilities Include

• Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
• Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
• Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
• Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
• Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
• Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
• Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
• Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
• Deliver regular performance dashboards to sales, division p...