Marketing Advertising Coordinator

BASIS Ed is seeking a detail-oriented Marketing Advertising Coordinator to execute marketing initiatives that support student enrollment.

Location & Schedule

This position is based in Scottsdale, AZ and requires regular in-office attendance. The current schedule is hybrid (in-office Monday, Wednesday, and Friday; remote Tuesday and Thursday), though the role may transition to fully in-office in the future.

Come join an organization that is leading a transformation in standards for public education. BASIS Education provides services to BASIS Charter Schools, the highest performing public school network in the U.S. This is an exciting opportunity to join a fast-growing team of innovative marketers. Visit enrollbasis.com to learn more about us!

Overview

The Marketing Advertising Coordinator is a hands-on, performance-driven marketer responsible for executing regional marketing campaigns that boost awareness, generate leads, and drive enrollment growth. Reporting to the Director of Marketing, this role will own and oversee campaign execution for assigned regions, with a strong focus on new and developing markets.

This individual will directly build, launch, and optimize paid media campaigns across platforms such as Meta and Google, using data-driven insights to improve performance and scale growth.

Key Responsibilities

Campaign Execution

• Own and execute marketing campaigns for assigned regions, with a focus on emerging and high-growth markets and unique brands.
• Translate high-level growth strategy into localized, actionable campaign plans.
• Build, launch, and manage campaigns directly in platforms including Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant channels.

Performance Optimization & Analytics

• Manage day-to-day optimization of campaigns, including bidding strategies, audience targeting, creative testing, and budget pacing.
• Continuously test and iterate (A/B te...