Manager, Trade Marketing

This position is located in Reston, VA

This position is not remote work

US Citizenship or Green Card Holder - no sponsorship available

PURPOSE -

* The Trade Marketing Manager (TMM) is responsible for achieving sales objectives consistent with corporate volume, share, and profit targets. The TMM provides direction for field planning and execution against volume, distribution, pricing, merchandising, trade spending, and retail objectives. The TMM is the primary communication link between field sales and internal departments, including consumer marketing, supply chain, and finance. The TMM is responsible to act as an advocate for field sales to ensure that appropriate resources are available and communication channels are open to guarantee successful execution. PRINCIPAL ACCOUNTABILITIES –

+ Achieve operating income, volume, share, and Merchandising, Assortment, Pricing and Shelving (MAPPS) goals through effective communication with field sales. + Strategic Planning - Provide strategic input, reflecting marketplace and customer requirements into the StarKist AOP (annual operating plan) process. The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives. + Market/Customer Planning - Establish national priorities, objectives, and strategies to guide field sales development of market/customer plans that deliver StarKist objectives within defined corporate/brand strategies. The TMM is responsible for the review and approval of customer plans. + Trade Spend Budgeting – Develop national funding rates for all product groups to ensure proper sales execution to meet corporate volume, share, and margin goals. + Trade Spend Management- Manage all aspects of trade spending to ensure funds are effectively utilized in a fair and equitable manner consistent with promotional strategies to achieve merchandising objectives. + Develop thorough knowledge...