Manager, Onboard Marketing & Experience Strategy

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

*This position will work on-site in Miami Florida*

Position Summary

The Manager Onboard Marketing and Guest Experience Strategy is responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score drive revenue and support shipboard operations as well as the overall guest flow The Manager will collaborate cross-functionally (with shipboard teams hotel operations concessionaire partners marketing product development onboard revenue and more) to implement new onboard marketing initiatives maintain brand standards and optimize the onboard channel The Manager will also oversee the creative and branding of all onboard marketing to ensure consistency across the fleet

Job Purpose

The purpose of this position is to lead the onboard marketing and guest experience strategies for all onboard experiences promotions and activities ensuring consistency clarity and effectiveness The Manager will ensure all collateral (digital and physical) onboard is on-brand and supports a specific goal The Manager will support the Product Development and Go-to-Market teams in bringing new products and services to market onboard including new ship launches ship revitalizations and brand initiatives (ie new deployments and new onboard experiences)

Essential Duties

Oversee strategy creative and branding of all onboard marketing collateral (digital and physical) Onboard channels include (but are not limited to) paper / digital collateral and signage onboard and in the terminal stateroom drops app content related to the onboard experience stateroom TV content retail marketing etc

Develop and implement onboard mark...